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	<title><![CDATA[Mobile Marketer Sports Sectors Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
	<description />
	<language>en</language>


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		<title><![CDATA[Yamaha drives 300pc jump in mobile traffic with HTML5-based sites]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/sports/12792.html</link>
		<pubDate>May 10, 2012</pubDate>
		<description><![CDATA[Yamaha saw its mobile traffic jump 300 percent in a year after launching two HTML5-based mobile sites for its watercraft vehicles. 

]]></description>
	</item>

	<item>
		<title><![CDATA[88pc of basketball fans used mobile device for March Madness activity: study]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/sports/12617.html</link>
		<pubDate>April 19, 2012</pubDate>
		<description><![CDATA[Among passionate fans of the recent NCAA Tournament, 88 percent used their mobile devices for March Madness-related activity, according to a study by Millennial Media. ]]></description>
	</item>

	<item>
		<title><![CDATA[MLB At Bat app averages 800,000 live streams per day]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/sports/12610.html</link>
		<pubDate>April 18, 2012</pubDate>
		<description><![CDATA[Major League Baseball’s MLB.com At Bat 12 application is delivering an average of more than 800,000 live streams per day, approximately double of last year’s daily average. 

]]></description>
	</item>

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		<title><![CDATA[US Tennis Association expands SMS strategy to drive fan engagement]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/sports/12565.html</link>
		<pubDate>April 12, 2012</pubDate>
		<description><![CDATA[The United States Tennis Association is significantly expanding its existing SMS strategy this year with plans to bring in-venue messaging to more events and introduce new text clubs. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Boston Bruins up digital game via mobile app, video campaign]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/sports/12529.html</link>
		<pubDate>April 9, 2012</pubDate>
		<description><![CDATA[National Hockey League team Boston Bruins is aiming to connect with fans via a mobile application and video campaign.]]></description>
	</item>

	<item>
		<title><![CDATA[79pc of sports fans use mobile: study]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/sports/12489.html</link>
		<pubDate>April 3, 2012</pubDate>
		<description><![CDATA[From checking scores to watching recaps, sports fans are flocking to their mobile devices to keep up to date on their favorite teams, according to a new survey commissioned by Motricity.]]></description>
	</item>

	<item>
		<title><![CDATA[ESPN exec: Mobile application promotion needs to go beyond app stores]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/sports/12472.html</link>
		<pubDate>March 30, 2012</pubDate>
		<description><![CDATA[Brands and retailers have to think beyond app stores to find loyal users, according to an ESPN executive who participated in a Mobile Marketer webinar yesterday.
]]></description>
	</item>

	<item>
		<title><![CDATA[NASCAR puts fans in the driver seat with mobile polling]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/sports/12458.html</link>
		<pubDate>March 29, 2012</pubDate>
		<description><![CDATA[NASCAR is partnering with Sprint to let sports fans pick the next driver of the NASCAR Sprint All-Star Race via a new mobile initiative. ]]></description>
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