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	<title><![CDATA[Mobile Marketer Food and beverage Sectors Feed]]></title>
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	<language>en</language>


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		<title><![CDATA[Sunkist ramps up mobile CRM efforts to build stronger brand engagment]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/food-beverage/12842.html</link>
		<pubDate>May 16, 2012</pubDate>
		<description><![CDATA[Fresh fruit brand Sunkist Growers has tapped Hipcricket to power its mobile strategy as the brand continues to focus on mobile point-of-purchase campaigns and building a database of opted-in consumers.]]></description>
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		<title><![CDATA[Tums helps consumers fight heartburn via mobile campaign]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/food-beverage/12844.html</link>
		<pubDate>May 16, 2012</pubDate>
		<description><![CDATA[Tums is using mobile advertising to promote its new product and incorporating social media into the mix to help spread the word. ]]></description>
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	<item>
		<title><![CDATA[Arby’s pushes new product with location-based mobile initiative ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/food-beverage/12833.html</link>
		<pubDate>May 15, 2012</pubDate>
		<description><![CDATA[Fast food giant Arby’s is spreading the word about its new healthy meal options with a mobile advertising campaign.]]></description>
	</item>

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		<title><![CDATA[Orange Leaf Frozen Yogurt mixes social media, deals via location-based mobile app]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/food-beverage/12828.html</link>
		<pubDate>May 15, 2012</pubDate>
		<description><![CDATA[Orange Leaf Frozen Yogurt is letting users concoct their favorite cold treats with an iPhone application that keeps tabs on individual stores' inventory. ]]></description>
	</item>

	<item>
		<title><![CDATA[Dunkin’ Donuts teams up with Sony Pictures to boast engagement for new film]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/food-beverage/12818.html</link>
		<pubDate>May 14, 2012</pubDate>
		<description><![CDATA[Dunkin’ Donuts has partnered with Sony Pictures to unveil a new mobile application that coincides with the release of the studio’s upcoming “Men in Black 3” film. ]]></description>
	</item>

	<item>
		<title><![CDATA[Boar’s Head redeems itself with new mobile-optimized ad campaign]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/food-beverage/12822.html</link>
		<pubDate>May 14, 2012</pubDate>
		<description><![CDATA[Just four months after running a mobile advertising campaign that was clearly not optimized, Boar’s Head has redeemed itself with a new initiative that is well executed this time around. ]]></description>
	</item>

	<item>
		<title><![CDATA[Don Julio mixes up a QR code-enabled summer sweepstakes  ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/food-beverage/12799.html</link>
		<pubDate>May 10, 2012</pubDate>
		<description><![CDATA[Diageo’s tequila brand Don Julio is using QR codes to drive engagement with its tech-savvy consumers this summer and encourage them to enter a new sweepstakes.
]]></description>
	</item>

	<item>
		<title><![CDATA[Coca-Cola hoists brand image in new iAd campaign]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/food-beverage/12782.html</link>
		<pubDate>May 9, 2012</pubDate>
		<description><![CDATA[Beverage giant Coca-Cola has launched a new iAd campaign that gives users the chance to vie for prizes by playing a mobile game.]]></description>
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