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	<title><![CDATA[Mobile Marketer Consumer packaged goods Sectors Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
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	<language>en</language>


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		<title><![CDATA[Mars Twix marries mobile and social with ad campaign]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/consumer-packaged-goods/12807.html</link>
		<pubDate>May 11, 2012</pubDate>
		<description><![CDATA[Candy brand Twix is ramping up its social media presence with a mobile ad campaign that drives traffic to the company’s Facebook page.]]></description>
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	<item>
		<title><![CDATA[Unilever’s Dove promotes beauty products through multichannel digital effort]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/consumer-packaged-goods/12710.html</link>
		<pubDate>May 1, 2012</pubDate>
		<description><![CDATA[Unilever’s Dove is using mobile advertising to encourage consumers to get involved in a broader digital campaign that promotes healthy skin and the brand’s personal care products.]]></description>
	</item>

	<item>
		<title><![CDATA[Planters snacks on mobile to support new nut mix]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/consumer-packaged-goods/12634.html</link>
		<pubDate>April 20, 2012</pubDate>
		<description><![CDATA[Planters, a division of Kraft Foods, is running mobile ads within the Men's Health mobile applications to promote its new nut mix. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Hidden Valley pushes recipes via mobile ads]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/consumer-packaged-goods/12625.html</link>
		<pubDate>April 19, 2012</pubDate>
		<description><![CDATA[Hidden Valley’s Ranch is aiming to show consumers how its products can be used to spice up recipes through a new mobile advertising campaign.]]></description>
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	<item>
		<title><![CDATA[Wrigley’s Orbit shakes up multichannel campaign with mobile video ads]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/consumer-packaged-goods/12564.html</link>
		<pubDate>April 12, 2012</pubDate>
		<description><![CDATA[Wrigley’s Orbit gum is using mobile video ads to mix up its marketing campaign that lets users enter to win prizes by finding on-pack product codes.]]></description>
	</item>

	<item>
		<title><![CDATA[Procter & Gamble’s Herbal Essences debuts new product with mobile ads ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/consumer-packaged-goods/12530.html</link>
		<pubDate>April 9, 2012</pubDate>
		<description><![CDATA[Procter & Gamble’s Herbal Essences is using mobile ads as a launching pad for a new line of hair-styling products.]]></description>
	</item>

	<item>
		<title><![CDATA[Nabisco’s Oreo pushes mobile video, Web for anniversary campaign]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/consumer-packaged-goods/12512.html</link>
		<pubDate>April 5, 2012</pubDate>
		<description><![CDATA[Oreo is using mobile video advertising and an optimized site to spread the word about its 100th year birthday celebration.]]></description>
	</item>

	<item>
		<title><![CDATA[Mars M&Ms drives Easter sales via mobile ad campaign]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/consumer-packaged-goods/12437.html</link>
		<pubDate>March 27, 2012</pubDate>
		<description><![CDATA[Candy giant Mars is running a mobile advertising campaign for its M&Ms brand to increase awareness and sales leading up to Easter.]]></description>
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