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	<title><![CDATA[Mobile Marketer Automotive Sectors Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
	<description />
	<language>en</language>


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		<title><![CDATA[Scion revs up marketing campaign with mobile video ads]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/automotive/12762.html</link>
		<pubDate>May 7, 2012</pubDate>
		<description><![CDATA[Automobile manufacturer Scion is building hype around its new iQ model with a series of mobile video advertisements that let consumers learn more about the car.]]></description>
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		<title><![CDATA[Nissan aims for multiscreen engagement with mobile ad campaign]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/automotive/12481.html</link>
		<pubDate>April 2, 2012</pubDate>
		<description><![CDATA[Nissan Spain is using a second-screen experience that includes mobile and Web in a new rich media advertising campaign that shows how easy it is to park a car.]]></description>
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		<title><![CDATA[Lincoln marries old with new in mobilized retro ad for Newsweek ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/automotive/12427.html</link>
		<pubDate>March 26, 2012</pubDate>
		<description><![CDATA[Lincoln’s ad in the Heritage edition of Newsweek, which is a homage to '60s style exemplified by "Mad Men," successfully marries the old with the new by using digital watermark technology so readers can access exclusive content. 

]]></description>
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	<item>
		<title><![CDATA[Chevy takes users for a test drive with mobile ad campaign]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/automotive/12378.html</link>
		<pubDate>March 19, 2012</pubDate>
		<description><![CDATA[General Motors' Chevrolet  is showing off its Sonic car model via mobile ads that gives users an inside look at its features.]]></description>
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		<title><![CDATA[Toyota promotes Prius C through mobile partnerships ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/automotive/12343.html</link>
		<pubDate>March 14, 2012</pubDate>
		<description><![CDATA[Car manufacturer Toyota Motor Sales U.S.A. is ramping up its mobile strategy for the new Prius C with a round of mobile advertising and partnerships, including integration into the Words with Friends and Urbanspoon applications.]]></description>
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		<title><![CDATA[Buick creates Celebrity Apprentice second-screen experience to reach new customers ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/automotive/12270.html</link>
		<pubDate>March 6, 2012</pubDate>
		<description><![CDATA[Buick is enlisting mobile marketing to create a second-screen experience for its new Verona brand, enabling "The Celebrity Apprentice" viewers to access exclusive content and enter a sweepstakes. ]]></description>
	</item>

	<item>
		<title><![CDATA[State Farm encourages safety via Android app]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/automotive/12152.html</link>
		<pubDate>February 21, 2012</pubDate>
		<description><![CDATA[State Farm is providing users with individual feedback about their driving habits and offering tips on how they can drive more safely via a new Android application.]]></description>
	</item>

	<item>
		<title><![CDATA[Kia elevates brand via 360-degree mobile strategy]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/automotive/12038.html</link>
		<pubDate>February 6, 2012</pubDate>
		<description><![CDATA[International carmaker Kia is proving that mobile plays a crucial role in its marketing with a multifaceted campaign that includes mobile Web, advertising and applications.

]]></description>
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