Mobile Marketer Columns Opinion Feed

Marketing your mobile products by leveraging social media

May 16, 2012

Some of the ways that marketers with a mobile play can go beyond the norm with social media and more meaningfully connect with consumers.

4 ways retailers can fight showrooming

May 15, 2012

By Suzy Sandberg

Unless retailers can compete with online prices for the same product, they will lose the consumer to an online retailer at a better price somewhere on the mobile Web.

Privacy and security issues around mobile content

May 14, 2012

By Alex Hall

Content services need differentiation, and brands that transparently offer increased utility in exchange for semi-private information such as location data, address book contacts and photo albums are well received.

Trumpeters and trombone players made noise at CTIA Wireless 2012. No one else did

May 11, 2012

By Jeff Hasen

Some 40,000 executives and hundreds of exhibitors are said to have descended on the International CTIA Wireless show this week in New Orleans. And yet that did not cut the mustard for one discerning delegate.

Mobile can better loyalty and customer service

May 10, 2012

By Alex Romanov

When Ian Carrington, Google’s director of mobile marketing, told an audience last year, “If you don’t have a mobile strategy, you don’t have a future strategy,” marketers took note.

3 pieces of advice for including mobile in integrated marketing plans

May 9, 2012

By Jeff Hasen

Words of wisdom from some of those who were the first to include mobile in their integrated marketing plans.

Mobile apps in the small to midsize business’ marketing mix

May 8, 2012

By Angelo Biasi

Suggestions for small to midsize businesses looking to take hold of their integrated marketing mix with mobile apps as a potential emerging centerpiece.

Which type of mobile channel should a business develop?

May 7, 2012

By Thomas Coles

Although it may be beneficial to offer every single selling channel to your consumers – just in case they decide they might glance at it one morning on the work commute – in some instances it may be a wasted expense.