Mobile Marketer Columns Opinion Feed

Getting to mobile commerce: The build vs. buy decision

May 17, 2013

When retailers are looking at the build versus buy scenario, the decision quickly boils down to economics.

6 tips for improving mobile customer experience

May 17, 2013

Gartner predicts that in 2013 mobile devices will overtake PCs as the most common Web access device worldwide. What can marketers do to prepare for the mobile shift?

Testing mobile apps: QA can make or break project’s success

May 16, 2013

By Tatyana Mahlaeva

Quality Assurance (QA) plays a vital role in the development of mobile applications, but many overlook the critical nature of this piece of the app development process.

6 principles of a smooth mobile commerce checkout experience

May 15, 2013

By Kam Taitt

The mobile commerce usage rate is forecasted to increase from 14 percent in 2013 to almost 40 percent by the end of 2014.

Common sense rules in LA Lakers text message lawsuit

May 14, 2013

By Gonzalo E. Mon

The number of lawsuits involving (allegedly) unsolicited text messages has been growing steadily in recent years, as has the cost of settling these suits.

Data dips deeper into the pockets of wireless carriers

May 14, 2013

By Paul Sinclair

Today, on carrier networks where voice once ruled the airwaves, 85 percent of all traffic is now data, and that figure is only going to grow as new generations of phones and tablets gobble up more bandwidth.

3 tips for mobile expense management

May 13, 2013

By Shawn Cadeau

If you are reading this, you probably work for a marketing agency or in a marketing role for your company. Like me, you are likely on the road a lot and working after-hours from home. Your life is already very mobile.

Lessons from the Mcommerce Summit: State of Mobile Commerce 2013

May 10, 2013

By Valerie Williamson

How do these successful companies know what kind of mobile messaging to serve up for top relevance and engagement? They measure it.