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	<title><![CDATA[Mobile Marketer Search News Feed]]></title>
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		<title><![CDATA[Google delivers strong Q1 results despite ongoing questions about monetizing mobile ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/search/15191.html</link>
		<pubDate>April 19, 2013</pubDate>
		<description><![CDATA[While Google put in a strong first quarter, questions still remain about how mobile is driving revenue for the company as CPC rates dropped again and advertisers continue to migrate to enhanced campaigns that offer fewer mobile targeting capabilities. 
]]></description>
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	<item>
		<title><![CDATA[L’Oreal’s Redken boosts salon finder search traffic by 519pc year-over-year via mobile ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/search/14892.html</link>
		<pubDate>March 5, 2013</pubDate>
		<description><![CDATA[Since L’Oreal’s Redken launched its mobile site and incorporated Google mobile ads into its strategy, the percentage of total salon searches coming from smartphone devices leapt to 23 percent – a 519 percent increase year-over-year. ]]></description>
	</item>

	<item>
		<title><![CDATA[Is Facebook missing an opportunity in mobile search? ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/search/14604.html</link>
		<pubDate>January 17, 2013</pubDate>
		<description><![CDATA[Mobile search is ripe for innovation and Facebook could be the one to do it, given its large user base. However, by not making its new Graph Search service available on mobile at launch, this leaves the door open for someone else to take the lead as an agent for change. 

]]></description>
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	<item>
		<title><![CDATA[Facebook pits itself against Google in search]]></title>
		<link>http://www.mobilemarketer.com/cms/news/search/14597.html</link>
		<pubDate>January 16, 2013</pubDate>
		<description><![CDATA[Facebook wants to harness the power of its large customer base to delve into the search category. While mobile is not immediately on the agenda, the move points to the social network’s growing aspirations to become a digital marketing powerhouse that can take on the likes of Google. 

]]></description>
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	<item>
		<title><![CDATA[Is Google vulnerable in mobile search? ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/search/14338.html</link>
		<pubDate>December 5, 2012</pubDate>
		<description><![CDATA[While Google dominates search, most agree that neither Google nor anyone else has yet to figure out the perfect formula for mobile search. This suggests there could be an opportunity for a newcomer to disrupt the landscape. 
]]></description>
	</item>

	<item>
		<title><![CDATA[Hyperlocal ads are linchpin to holiday mobile search success ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/search/14309.html</link>
		<pubDate>November 30, 2012</pubDate>
		<description><![CDATA[Consumers are undoubtedly using their mobile devices more this holiday season to search. The trick for marketers though, is using the medium to drive repeat traffic. ]]></description>
	</item>

	<item>
		<title><![CDATA[Presidential debate-related mobile searches increased 2000pc from 2008 to 2012]]></title>
		<link>http://www.mobilemarketer.com/cms/news/search/14034.html</link>
		<pubDate>October 22, 2012</pubDate>
		<description><![CDATA[Mobile search and television go hand-in-hand for consumers looking for real-time information, according to new findings from Google on last week’s presidential debates.]]></description>
	</item>

	<item>
		<title><![CDATA[How Apple's iOS 6 changes will affect mobile local search]]></title>
		<link>http://www.mobilemarketer.com/cms/news/search/14002.html</link>
		<pubDate>October 16, 2012</pubDate>
		<description><![CDATA[Apple’s newly released mobile operating system iOS 6 appears to be presenting local businesses with significant challenges in terms of having an efficient mobile local search strategy. ]]></description>
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