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	<title><![CDATA[Mobile Marketer Messaging News Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
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	<language>en</language>


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		<title><![CDATA[City of Newark aims to rake in tourism via multichannel marketing campaign]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/15386.html</link>
		<pubDate>May 20, 2013</pubDate>
		<description><![CDATA[The city of Newark, NJ is launching a marketing campaign this week that lets consumers make cab reservations via their handsets and supports the Ironbound Business Investment District.]]></description>
	</item>

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		<title><![CDATA[Birds Eye, nonprofits team up for SMS program to drive healthier meal choices]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/15366.html</link>
		<pubDate>May 16, 2013</pubDate>
		<description><![CDATA[Consumer packaged goods brand Birds Eye and nonprofits Partnership for Healthier America and Share Our Strength have teamed up for a text messaging program offering families tools and information to make healthier meal choices. 

]]></description>
	</item>

	<item>
		<title><![CDATA[How Starbucks is pushing the envelope with SMS, MMS marketing]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/15346.html</link>
		<pubDate>May 14, 2013</pubDate>
		<description><![CDATA[Starbucks is clearly taking mobile messaging to new heights, as exemplified with a recent effort that leveraged SMS and MMS to engage and surprise customers, while also tying into its larger marketing strategy. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Marketers overwhelmed by mobile messaging options]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/15286.html</link>
		<pubDate>May 6, 2013</pubDate>
		<description><![CDATA[Marketers have a staggering number of options when it comes to messaging mobile users – SMS, push notifications, in-application alerts and mobile email – and many are overwhelmed just trying to decide which to use and when.

]]></description>
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	<item>
		<title><![CDATA[Schick doles out product samples via SMS]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/15250.html</link>
		<pubDate>April 30, 2013</pubDate>
		<description><![CDATA[Personal skincare line Schick is loading its print pages with mobile calls-to-action to drive product samples.]]></description>
	</item>

	<item>
		<title><![CDATA[Senator Cruz drives 16,000 SMS opt-ins during keynote speech]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/15019.html</link>
		<pubDate>March 25, 2013</pubDate>
		<description><![CDATA[United States Senator Ted Cruz (R-TX) recently included an SMS call-to-action in his keynote speech at the Conservative Political Action Conference which resulted in a significant uptick in opt-ins.]]></description>
	</item>

	<item>
		<title><![CDATA[Chicago Shakespeare Theater uses rich media messaging to build mobile database]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/14939.html</link>
		<pubDate>March 12, 2013</pubDate>
		<description><![CDATA[Chicago Shakespeare Theater used rich media messaging to engage opted in audience members with a campaign that helped bring a famous painting to life and drive awareness for an upcoming performance. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Hooters adds 50K consumers to mobile database with recent Super Bowl SMS campaign]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/14843.html</link>
		<pubDate>February 26, 2013</pubDate>
		<description><![CDATA[Hooters of America is continuing to make SMS a focal point of its overall strategy and has significantly built up its mobile database through a Super Bowl initiative the company recently ran. ]]></description>
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