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	<title>Mobile Marketer Messaging News Feed</title>
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		<title>Days Inn finds SMS is key to CRM strategy</title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/3646.html</link>
		<pubDate>July 10, 2009</pubDate>
		<description>NEW YORK � A senior executive from the Wyndham hotel chain revealed the mobile commerce test strategy for its Days Inn brand, using mobile for customer relationship management and to increase revenue.</description>
	</item>

	<item>
		<title>Coldwell Banker uses Times Square billboard to interact with mobile consumers </title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/3637.html</link>
		<pubDate>July 9, 2009</pubDate>
		<description>New York City�s Times Square is definitely a sight to see and full of surprises. But it is not every day that consumers can actually interact with a company through a billboard.  

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		<title>Arby's launches mobile campaign to promote Roastburger debut</title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/3631.html</link>
		<pubDate>July 8, 2009</pubDate>
		<description>To celebrate the arrival of its new BBQ Bacon Cheddar Roastburger, Arby�s has launched a mobile campaign that lets consumers try the burger free. </description>
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		<title>Auto Driveaway accelerates efficiency with mobile</title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/3567.html</link>
		<pubDate>June 30, 2009</pubDate>
		<description>Auto Driveaway is using SMS to smooth communication between fleet managers, administrative staff and leasing companies that manage pick-ups and deliveries.</description>
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		<title>OILCHG steers consumers into stores via mobile coupons</title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/3536.html</link>
		<pubDate>June 24, 2009</pubDate>
		<description>Digital Rocket, an advertising company, is now using multiple customer acquisition tactics through its new offering, OILCHG. </description>
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		<title>Visual Voicemail app now available for iPhone, Android, BlackBerry</title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/3537.html</link>
		<pubDate>June 24, 2009</pubDate>
		<description>YouMail has launched its free Visual Voicemail Plus application for Apple's iPhone and Google's Android operating system. </description>
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		<title>Hawaiian Airlines runs SMS sweepstakes with MLB�s Padres</title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/3513.html</link>
		<pubDate>June 19, 2009</pubDate>
		<description>Hawaiian Airlines ran an SMS sweepstakes to build its mobile database and activate its television sponsorship of Major League Baseball�s San Diego Padres.</description>
	</item>

	<item>
		<title>Postcards back in style with HazelMail</title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/3499.html</link>
		<pubDate>June 18, 2009</pubDate>
		<description>A new iPhone application recently debuted in the Apple App Store that takes photos directly from the iPhone photo library and transforms them into personalized postcards. </description>
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