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	<title><![CDATA[Mobile Marketer Media News Feed]]></title>
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	<language>en</language>


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		<title><![CDATA[Hollywood Reporter showcases Cannes Film Festival content via iPad app]]></title>
		<link>http://www.mobilemarketer.com/cms/news/media/12837.html</link>
		<pubDate>May 16, 2012</pubDate>
		<description><![CDATA[The Hollywood Reporter is letting entertainment buffs stay up-to-date on news from the Cannes Film Festival on their tablets.]]></description>
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		<title><![CDATA[Financial Times shuts off iOS apps: Will others follow? ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/media/12779.html</link>
		<pubDate>May 9, 2012</pubDate>
		<description><![CDATA[The Financial Times recently said it plans to turn off its iPad and iPhone applications for good as the publisher moves to further embrace an HTML5-first strategy.]]></description>
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		<title><![CDATA[News Corp.’s The Daily tweaks subscription model with first iPhone app]]></title>
		<link>http://www.mobilemarketer.com/cms/news/media/12770.html</link>
		<pubDate>May 8, 2012</pubDate>
		<description><![CDATA[News Corp.’s The Daily continues to build its mobile-only news strategy with an iPhone application featuring a lower subscription cost aimed at acquiring new users.

]]></description>
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		<title><![CDATA[Emerson makes bigger push into mobile with new marketing campaign]]></title>
		<link>http://www.mobilemarketer.com/cms/news/media/12708.html</link>
		<pubDate>May 1, 2012</pubDate>
		<description><![CDATA[Technology and engineering company Emerson's latest update for its ongoing “It’s Never Been Done Before” marketing campaign includes a much bigger commitment to mobile as the company looks to reach C-level executives who are increasingly attached to their smartphones. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Are publishers toast on mobile?]]></title>
		<link>http://www.mobilemarketer.com/cms/news/media/12641.html</link>
		<pubDate>April 23, 2012</pubDate>
		<description><![CDATA[Mobile has undoubtedly shifted the way that publishers view their revenue models, but with drops in advertising revenue and media companies not taking advantage of the channel, can publishers survive in the post-PC world? ]]></description>
	</item>

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		<title><![CDATA[Forbes segments investment content with tailored app]]></title>
		<link>http://www.mobilemarketer.com/cms/news/media/12622.html</link>
		<pubDate>April 19, 2012</pubDate>
		<description><![CDATA[Forbes is taking a niche approach to its latest mobile effort with an application designed to help users make sound financial decisions.]]></description>
	</item>

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		<title><![CDATA[National Enquirer launches enhanced app with video to reach younger consumers]]></title>
		<link>http://www.mobilemarketer.com/cms/news/media/12608.html</link>
		<pubDate>April 18, 2012</pubDate>
		<description><![CDATA[The National Enquirer is targeting a younger audience with EnquirerPlus, a new iPad application that will be updated daily with the latest entertainment news. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Hearst exec: Our primary focus is discoverability]]></title>
		<link>http://www.mobilemarketer.com/cms/news/media/12520.html</link>
		<pubDate>April 6, 2012</pubDate>
		<description><![CDATA[SAN FRANCISCO – A Hearst executive at ad:tech said that digital newsstands are critical because it displays the publisher’s different magazines and lets readers better find the applications.]]></description>
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