<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.mobilemarketer.com/~d/styles/itemcontent.css"?><rss xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0">
<channel>
	<title><![CDATA[Mobile Marketer Media News Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
	<description />
	<language>en</language>


	<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.mobilemarketer.com/news/media" /><feedburner:info uri="news/media" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:browserFriendly></feedburner:browserFriendly><item>
		<title><![CDATA[Washington Post Media segments polling industry news with mobile app]]></title>
		<link>http://www.mobilemarketer.com/cms/news/media/15355.html</link>
		<pubDate>May 15, 2013</pubDate>
		<description><![CDATA[The Washington Post Media’s Capital Insight group has launched a mobile application that bundles news from the polling industry to let consumers quickly access content.]]></description>
	</item>

	<item>
		<title><![CDATA[Time Inc. exec: Mobile is about content, context and creative]]></title>
		<link>http://www.mobilemarketer.com/cms/news/media/15322.html</link>
		<pubDate>May 10, 2013</pubDate>
		<description><![CDATA[NEW YORK – A Time Inc. executive at the 2013 MMA Forum said that mobile’s opportunity for the publisher revolves around creating great contextually-relevant content and finding new advertising opportunities with creative.]]></description>
	</item>

	<item>
		<title><![CDATA[USA Today targets theater fans through dedicated app]]></title>
		<link>http://www.mobilemarketer.com/cms/news/media/15265.html</link>
		<pubDate>May 2, 2013</pubDate>
		<description><![CDATA[USA Today has rolled out a mobile application for the upcoming Tony Awards that lets theater fans stay up-to-date with news and buy show tickets.]]></description>
	</item>

	<item>
		<title><![CDATA[Condé Nast exec: Delivering same ad across multiple platforms misses the point]]></title>
		<link>http://www.mobilemarketer.com/cms/news/media/15150.html</link>
		<pubDate>April 15, 2013</pubDate>
		<description><![CDATA[NEW YORK – A Condé Nast executive at the 2013 IAB Mobile Marketplace last week said that as publishers get a better grasp on how to find users across multiple mediums, marketers need to deliver platform-specific advertising.]]></description>
	</item>

	<item>
		<title><![CDATA[Publishers remain split on native versus app debate: ad:tech speaker]]></title>
		<link>http://www.mobilemarketer.com/cms/news/media/15138.html</link>
		<pubDate>April 11, 2013</pubDate>
		<description><![CDATA[SAN FRANCISCO – An MIT Technology Review executive at the ad:tech San Francisco 2013 conference said that publishers still face ongoing challenges when it comes to developing mobile applications for smartphones and tablets. 


]]></description>
	</item>

	<item>
		<title><![CDATA[Canadian publishers eye Windows 8 to bolster reader engagement]]></title>
		<link>http://www.mobilemarketer.com/cms/news/media/15098.html</link>
		<pubDate>April 5, 2013</pubDate>
		<description><![CDATA[Ten Canadian publishers including The Toronto Star and Elle Canada have rolled out Windows 8 applications to interact with readers via their smartphones and tablets.]]></description>
	</item>

	<item>
		<title><![CDATA[Esquire taps voice-recognition to bring lifestyle content to life]]></title>
		<link>http://www.mobilemarketer.com/cms/news/media/15069.html</link>
		<pubDate>April 1, 2013</pubDate>
		<description><![CDATA[Hearst Corp.'s Esquire magazine has rolled out a mobile application that uses a reader’s voice and an interactive question-and-answer session to serve up personalized content.]]></description>
	</item>

	<item>
		<title><![CDATA[New York magazine drives readership, revenue via iPad subscription app]]></title>
		<link>http://www.mobilemarketer.com/cms/news/media/15058.html</link>
		<pubDate>March 29, 2013</pubDate>
		<description><![CDATA[New York magazine has rolled out an iPad application that includes complete versions of its weekly publication, as well as a live stream of new content from its network of Web sites. ]]></description>
	</item>


</channel>
</rss>
