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	<title><![CDATA[Mobile Marketer Gaming News Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
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	<language>en</language>


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		<title><![CDATA[Buffalo Wild Wings debuts mobile game to drive NCAA March Madness excitement]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/14863.html</link>
		<pubDate>February 28, 2013</pubDate>
		<description><![CDATA[Buffalo Wild Wings is ramping up its NCAA March Madness marketing strategy with a new ad campaign and mobile game. 
]]></description>
	</item>

	<item>
		<title><![CDATA[Coca-Cola’s Fanta focuses on mobile gaming for branded engagement]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/14464.html</link>
		<pubDate>December 24, 2012</pubDate>
		<description><![CDATA[Coca-Cola is going after mobile gamers with an application that lets users challenge their friends and family through levels of branded activities.]]></description>
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	<item>
		<title><![CDATA[Coca-Cola leverages mobile game to raise funds for fight against AIDS ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/14449.html</link>
		<pubDate>December 20, 2012</pubDate>
		<description><![CDATA[Coca-Cola is teaming up with non-profit (RED) to support the fight against AIDS via a new mobile game challenging players to navigate through an endless runner and dodge obstacles. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Mars ups brand-building efforts through mobile game]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/14383.html</link>
		<pubDate>December 12, 2012</pubDate>
		<description><![CDATA[Mars' M&M's has launched a mobile game to not only bolster brand awareness, but also entice candy enthusiasts.]]></description>
	</item>

	<item>
		<title><![CDATA[Disney, Best Buy support Special Olympics via mobile game promotion ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/14307.html</link>
		<pubDate>November 30, 2012</pubDate>
		<description><![CDATA[Disney is teaming up with Best Buy for a holiday promotion enabling players of the mobile game Tap Tap Revenge to support the Special Olympics. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Skittles drives brand awareness via mobile game integration]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/13328.html</link>
		<pubDate>July 18, 2012</pubDate>
		<description><![CDATA[Wrigley's Skittles is integrating its brand within the OvenBreak mobile application to engage consumers with its products and be kept top of mind.  ]]></description>
	</item>

	<item>
		<title><![CDATA[Coca-Cola drives brand awareness via mobile gaming initiative ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/13210.html</link>
		<pubDate>June 29, 2012</pubDate>
		<description><![CDATA[Coca-Cola has rolled out a branded mobile gaming application that targets teens and young adults and lets them engage with the beverage giant on a deeper level.]]></description>
	</item>

	<item>
		<title><![CDATA[Unilever’s Axe gives away $1M in prizes via new mobile game]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/13020.html</link>
		<pubDate>June 7, 2012</pubDate>
		<description><![CDATA[Unilever’s Axe has introduced a new mobile game that lets users play to their own music while earning points they can redeem for prizes.]]></description>
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