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	<title><![CDATA[Mobile Marketer Gaming News Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
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	<language>en</language>


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		<title><![CDATA[EA exec: Users spend more time playing games on iPhone than talking]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/12791.html</link>
		<pubDate>May 11, 2012</pubDate>
		<description><![CDATA[NEW ORLEANS – An EA executive at the International CTIA Wireless 2012 conference said that games are a big business and getting even bigger on mobile.]]></description>
	</item>

	<item>
		<title><![CDATA[Subway sponsors mobile game to attract Super Bowl viewers ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/12007.html</link>
		<pubDate>February 1, 2012</pubDate>
		<description><![CDATA[Subway is sponsoring the PrePlay football game application to engage sports fans during the Super Bowl XLVI.]]></description>
	</item>

	<item>
		<title><![CDATA[Coca-Cola’s Fanta mixes social and mobile with iPhone app]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/11889.html</link>
		<pubDate>January 13, 2012</pubDate>
		<description><![CDATA[Coca-Cola Europe is using its Fanta brand to tie social media efforts to mobile via a gaming application.

]]></description>
	</item>

	<item>
		<title><![CDATA[Pepsi's Brisk drives multichannel campaign around mobile gaming app]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/11836.html</link>
		<pubDate>January 6, 2012</pubDate>
		<description><![CDATA[Pepsi’s Brisk Iced Tea has partnered with film studio Lucasfilm to roll out a mobile gaming application as part of its multichannel marketing plan for the upcoming "Star Wars Episode I: The Phantom Menace" 3D film.]]></description>
	</item>

	<item>
		<title><![CDATA[Dance Central 2 mobile app featured by Apple as ‘New and Noteworthy’]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/11756.html</link>
		<pubDate>December 23, 2011</pubDate>
		<description><![CDATA[Harmonix’s dance game Dance Central 2 on Kinect for Xbox 360 has rolled out a mobile application to showcase new songs, moves and features of the game while letting users create their own music videos.]]></description>
	</item>

	<item>
		<title><![CDATA[Sears Auto Centers teams up with EA Mobile for in-game advertising push]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/11572.html</link>
		<pubDate>November 29, 2011</pubDate>
		<description><![CDATA[Sears Auto Centers are featured throughout the new mobile game Road Trippin’ from EA Mobile in a new in-game advertising campaign intended to help the brand reach young, digital engaged consumers. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Procter & Gamble's Downy hosts mobile scavenger hunt to promote new product]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/11490.html</link>
		<pubDate>November 15, 2011</pubDate>
		<description><![CDATA[Procter & Gamble fabric softener brand Downy will hold a smartphone-based scavenger hunt in Las Vegas next month to introduce a new product to a young, mobile audience.  

]]></description>
	</item>

	<item>
		<title><![CDATA[Ripley Entertainment debuts first mobile app]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/10609.html</link>
		<pubDate>August 3, 2011</pubDate>
		<description><![CDATA[Ripley Entertainment, most famous for the Ripley’s Believe It or Not! museums and products, is tapping into mobile with an iPhone application that lets users pretend that they are swallowing swords.]]></description>
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