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	<title><![CDATA[Mobile Marketer Email News Feed]]></title>
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		<title><![CDATA[Email marketers adopt responsive design to drive mobile results ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/email/14847.html</link>
		<pubDate>February 26, 2013</pubDate>
		<description><![CDATA[With mobile opens for email continuing to grow, savvy marketers are getting more sophisticated in their approach, adopting a mobile-first approach and other best practice to ensure their emails hit the mark.]]></description>
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	<item>
		<title><![CDATA[Knowing opportunity costs is biggest challenge for mobile email: Knotice exec]]></title>
		<link>http://www.mobilemarketer.com/cms/news/email/14681.html</link>
		<pubDate>January 30, 2013</pubDate>
		<description><![CDATA[SAN FRANCISCO – A Knotice executive at the 2013 Mobile Marketing Association Forum San Francisco said that as consumers take to their mobile devices as the first place to open and read email, the biggest challenge for marketers is to understand the opportunity costs around optimizing emails for mobile devices.]]></description>
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		<title><![CDATA[Multimedia takes mobile email up a notch]]></title>
		<link>http://www.mobilemarketer.com/cms/news/email/14534.html</link>
		<pubDate>January 7, 2013</pubDate>
		<description><![CDATA[Mobile email has become crucial for brands. However, marketers need to move beyond bland formats by incorporating multimedia into their campaigns to stay ahead of the game.]]></description>
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	<item>
		<title><![CDATA[The best mobile-optimized email campaigns from H1]]></title>
		<link>http://www.mobilemarketer.com/cms/news/email/13662.html</link>
		<pubDate>August 30, 2012</pubDate>
		<description><![CDATA[While a significant portion of marketers’ email opens come from smartphones, many brands still struggle with how to optimize their campaigns for mobile. However, companies such as JCPenney and Nike understand that simplicity is key. ]]></description>
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		<title><![CDATA[Southwest Airlines builds email database via mobile initiative]]></title>
		<link>http://www.mobilemarketer.com/cms/news/email/13177.html</link>
		<pubDate>June 26, 2012</pubDate>
		<description><![CDATA[Southwest Airlines is aiming to bolster its email list by running a mobile ad campaign that encourages consumers to sign-up.]]></description>
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	<item>
		<title><![CDATA[Why email is the anchor for mobile marketing]]></title>
		<link>http://www.mobilemarketer.com/cms/news/email/12929.html</link>
		<pubDate>May 29, 2012</pubDate>
		<description><![CDATA[Mobile is quickly becoming the go-to place to check email, sometimes even more than desktop. Therefore, it is critical that marketers not only optimize emails but also weave the channel into every aspect of a mobile campaign.]]></description>
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	<item>
		<title><![CDATA[Gamefly exec: More than 60pc of emails opened on mobile]]></title>
		<link>http://www.mobilemarketer.com/cms/news/email/12661.html</link>
		<pubDate>April 25, 2012</pubDate>
		<description><![CDATA[SAN DIEGO - A Gamefly executive at the Mobile Shopping Spring Summit said the company has passed the tipping point with mobile email opens.]]></description>
	</item>

	<item>
		<title><![CDATA[What is the secret to driving app downloads?]]></title>
		<link>http://www.mobilemarketer.com/cms/news/email/11981.html</link>
		<pubDate>January 27, 2012</pubDate>
		<description><![CDATA[Mobile is increasingly playing a role in email marketing, but brands need to think outside of just optimizing emails for devices with strategic ways to market their mobile efforts.]]></description>
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