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	<title><![CDATA[Mobile Marketer Database/CRM News Feed]]></title>
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	<language>en</language>


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		<title><![CDATA[Rating the GOP candidates on their mobile know-how]]></title>
		<link>http://www.mobilemarketer.com/cms/news/database-crm/12072.html</link>
		<pubDate>February 8, 2012</pubDate>
		<description><![CDATA[Building strong relationships with constituents, donors and peers is what politics is all about. Mobile marketing, which lets brands get closer to their audiences than ever before, is also about relationships, which is why it should be an important tool in politicians’ marketing toolbox. 

]]></description>
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		<title><![CDATA[Allstate campaign generates more than 2,000 live video streams via mobile]]></title>
		<link>http://www.mobilemarketer.com/cms/news/database-crm/11953.html</link>
		<pubDate>January 24, 2012</pubDate>
		<description><![CDATA[An Allstate mobile social campaign to promote the brand’s football sponsorship saw more than 2,000 mobile users stream a live Cee Lo Green concert via iOS. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Hallmark Channel uses on-air QR codes to increase engagement]]></title>
		<link>http://www.mobilemarketer.com/cms/news/database-crm/11732.html</link>
		<pubDate>December 20, 2011</pubDate>
		<description><![CDATA[The Hallmark Channel delivered its viewers an interactive multimedia experience via QR codes during the Billy Ray Cyrus Christmas movie that aired this weekend.]]></description>
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	<item>
		<title><![CDATA[Why is mobile hard to integrate into CRM?]]></title>
		<link>http://www.mobilemarketer.com/cms/news/database-crm/11669.html</link>
		<pubDate>December 12, 2011</pubDate>
		<description><![CDATA[Brands understand the importance of reaching consumers on their mobile devices, yet many still find it difficult to implement a mobile CRM strategy.

]]></description>
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		<title><![CDATA[American Cancer Society promotes Relay for Life events via SMS]]></title>
		<link>http://www.mobilemarketer.com/cms/news/database-crm/11658.html</link>
		<pubDate>December 9, 2011</pubDate>
		<description><![CDATA[The American Cancer Society is helping 5,000 Relay for Life events communicate and manage their fundraising efforts via a SMS program.]]></description>
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	<item>
		<title><![CDATA[Kikkoman cooks up mobile strategy to drive in-store sales]]></title>
		<link>http://www.mobilemarketer.com/cms/news/database-crm/11547.html</link>
		<pubDate>November 23, 2011</pubDate>
		<description><![CDATA[Soy sauce brand Kikkoman has kicked off a mobile marketing strategy that includes mobile calls to action in grocery store aisles.
]]></description>
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	<item>
		<title><![CDATA[Mall owner GGP: The higher the offer the more successful the campaign ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/database-crm/11527.html</link>
		<pubDate>November 21, 2011</pubDate>
		<description><![CDATA[LOS ANGELES – An executive from General Growth Properties – a company that operates and owns 150 malls nationwide – discussed the best ways to use mobile throughout the consumer lifecycle at the Mobile Marketing Forum. ]]></description>
	</item>

	<item>
		<title><![CDATA[Yamaha exec: SMS just as effective as email marketing ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/database-crm/11526.html</link>
		<pubDate>November 21, 2011</pubDate>
		<description><![CDATA[LOS ANGELES – A Yamaha executive at the Mobile Marketing Forum said that mobile has exceeded its expectations and the company is getting as many users into its SMS databases as email. 
]]></description>
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