http://www.mobilemarketer.com en http://www.mobilemarketer.com/cms/news/database-crm/3648.html July 10, 2009 NEW YORK � Mobile coupons are proving to be the ideal customer acquisition and retention tool, according to a panel at Mobile Commerce Spotlight, co-hosted by Mobile Marketer and the DMA. http://www.mobilemarketer.com/cms/news/database-crm/3636.html July 9, 2009 With more than 60 percent of Toyota�s WAP traffic coming from the iPhone, the automaker decided to take a different approach to mobile with the promotion of the new Prius car model. http://www.mobilemarketer.com/cms/news/database-crm/3639.html July 9, 2009 British supplier Approved Food & Drink turned to mobile to drive traffic to its ecommerce Web site. http://www.mobilemarketer.com/cms/news/database-crm/3619.html July 7, 2009 Whole Foods Market has turned to the mobile channel for a branding initiative meant to position the brand as committed to bringing its customers additional value. http://www.mobilemarketer.com/cms/news/database-crm/3610.html July 6, 2009 Fast food franchise Taco Bell has spiced up its marketing strategy with the introduction of a mobile component to its �Why Pay More� promotion. http://www.mobilemarketer.com/cms/news/database-crm/3599.html July 2, 2009 Qdoba, a Mexican quick-service restaurant franchise specializing in burritos, has added a mobile rewards program to its traditional loyalty card program. http://www.mobilemarketer.com/cms/news/database-crm/3591.html July 1, 2009 CRM and database building initiatives within the mobile space can and will be a complete disappointment if one basic factor is not acted on: user-specific data. http://www.mobilemarketer.com/cms/news/database-crm/3581.html June 30, 2009 When reviewing the mobile initiatives of Foot Locker, it is safe to say the specialty retailer has quite an aggressive mobile strategy.