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	<title><![CDATA[Mobile Marketer Content News Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
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	<language>en</language>


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		<title><![CDATA[Orange Leaf Frozen Yogurt mixes social media, deals via location-based mobile app]]></title>
		<link>http://www.mobilemarketer.com/cms/news/content/12828.html</link>
		<pubDate>May 15, 2012</pubDate>
		<description><![CDATA[Orange Leaf Frozen Yogurt is letting users concoct their favorite cold treats with an iPhone application that keeps tabs on individual stores' inventory. ]]></description>
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	<item>
		<title><![CDATA[Dunkin’ Donuts teams up with Sony Pictures to boast engagement for new film]]></title>
		<link>http://www.mobilemarketer.com/cms/news/content/12818.html</link>
		<pubDate>May 14, 2012</pubDate>
		<description><![CDATA[Dunkin’ Donuts has partnered with Sony Pictures to unveil a new mobile application that coincides with the release of the studio’s upcoming “Men in Black 3” film. ]]></description>
	</item>

	<item>
		<title><![CDATA[Ciena grows mobile views 35pc year-over-year with optimized site]]></title>
		<link>http://www.mobilemarketer.com/cms/news/content/12816.html</link>
		<pubDate>May 14, 2012</pubDate>
		<description><![CDATA[Networking company Ciena is seeing that by refreshing its mobile site with features such as video and social media, it has been able to increase traffic over the past year.]]></description>
	</item>

	<item>
		<title><![CDATA[Mobile is the galvanizing medium for multichannel unification: CTIA panel]]></title>
		<link>http://www.mobilemarketer.com/cms/news/content/12803.html</link>
		<pubDate>May 11, 2012</pubDate>
		<description><![CDATA[NEW ORLEANS – Brands who are not yet implementing mobile advertising and marketing strategies are losing the opportunity to engage with their current and prospective consumers, according to panelists at the International CTIA Wireless 2012 conference.]]></description>
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	<item>
		<title><![CDATA[Yamaha drives 300pc jump in mobile traffic with HTML5-based sites]]></title>
		<link>http://www.mobilemarketer.com/cms/news/content/12792.html</link>
		<pubDate>May 10, 2012</pubDate>
		<description><![CDATA[Yamaha saw its mobile traffic jump 300 percent in a year after launching two HTML5-based mobile sites for its watercraft vehicles. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Washington Post exec: App discoverability is a big challenge]]></title>
		<link>http://www.mobilemarketer.com/cms/news/content/12785.html</link>
		<pubDate>May 9, 2012</pubDate>
		<description><![CDATA[NEW ORLEANS – A Washington Post executive at the International CITA Wireless 2012 conference said that it is a constant challenge for marketers to keep their mobile applications exposed and in the forefront for their users. ]]></description>
	</item>

	<item>
		<title><![CDATA[Food Network continues mobile push via new app launch]]></title>
		<link>http://www.mobilemarketer.com/cms/news/content/12786.html</link>
		<pubDate>May 9, 2012</pubDate>
		<description><![CDATA[The Food Network has rolled out an iPhone application that offers fans behind-the-scenes exclusive content from their favorite chefs. ]]></description>
	</item>

	<item>
		<title><![CDATA[Pictures from Mobile Commerce Daily's Mcommerce Summit]]></title>
		<link>http://www.mobilemarketer.com/cms/news/content/12758.html</link>
		<pubDate>May 7, 2012</pubDate>
		<description><![CDATA[Mobile Commerce Daily presented its Mcommerce Summit on Thursday, May 3 in New York. Here are some pictures from the event –  enjoy.]]></description>
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