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	<title><![CDATA[Mobile Marketer Advertising News Feed]]></title>
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		<title><![CDATA[MMA rolls out new services to help marketers standardize mobile advertising]]></title>
		<link>http://www.mobilemarketer.com/cms/news/advertising/12097.html</link>
		<pubDate>February 10, 2012</pubDate>
		<description><![CDATA[The Mobile Marketing Association has made additions to its mobile advertising packages aimed to make it easier for marketers to buy, sell and create mobile ad campaigns. ]]></description>
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		<title><![CDATA[Holly Hunt ups customer-client interaction with mobile connectivity - Luxury Daily]]></title>
		<link>http://www.mobilemarketer.com/cms/news/advertising/12094.html</link>
		<pubDate>February 10, 2012</pubDate>
		<description><![CDATA[Luxury Daily today - Holly Hunt ups customer-client interaction with mobile connectivity; Gucci leads luxury industry with shoppable video strategy.]]></description>
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		<title><![CDATA[Uptick in mobile ads gives rise to exchange-traded media: panel]]></title>
		<link>http://www.mobilemarketer.com/cms/news/advertising/12090.html</link>
		<pubDate>February 10, 2012</pubDate>
		<description><![CDATA[NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment. ]]></description>
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		<title><![CDATA[Vertu taps Vogue, Net-A-Porter for geo-targeted mobile ads - Luxury Daily]]></title>
		<link>http://www.mobilemarketer.com/cms/news/advertising/12085.html</link>
		<pubDate>February 9, 2012</pubDate>
		<description><![CDATA[Luxury Daily today - Vertu taps Vogue, Net-A-Porter for geo-targeted mobile ads; Using in-store technology to enhance the luxury retail experience.]]></description>
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		<title><![CDATA[American Family Insurance’s mobile ads raise awareness with tech-savvy consumers ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/advertising/12075.html</link>
		<pubDate>February 8, 2012</pubDate>
		<description><![CDATA[American Family Insurance has launched a new mobile advertising campaign targeting tech-savvy young adults who are looking for insurance.]]></description>
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	<item>
		<title><![CDATA[How to make the most of a mobile banner ad - Luxury Daily]]></title>
		<link>http://www.mobilemarketer.com/cms/news/advertising/12074.html</link>
		<pubDate>February 8, 2012</pubDate>
		<description><![CDATA[Luxury Daily today - How to make the most of a mobile banner ad; Making TV ads more effective for luxury brands.]]></description>
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		<title><![CDATA[Mobile passes and fails during Super Bowl XLVI]]></title>
		<link>http://www.mobilemarketer.com/cms/news/advertising/12057.html</link>
		<pubDate>February 7, 2012</pubDate>
		<description><![CDATA[While advertisers such as Pepsi and Bud Light shined with well-executed mobile marketing campaigns during Super Bowl XLVI, others including H&M and Doritos could have engaged more viewers if they included a mobile call to action. ]]></description>
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		<title><![CDATA[Lexus uses mobile site to flaunt Enform updates - Luxury Daily]]></title>
		<link>http://www.mobilemarketer.com/cms/news/advertising/12060.html</link>
		<pubDate>February 7, 2012</pubDate>
		<description><![CDATA[Luxury Daily today - Lexus uses mobile site to flaunt Enform updates; David Yurman stretches confines of traditional love for Valentine’s Day contest.]]></description>
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