Mobile Marketer Homepage Feed

Mobile Web users increase to 69.9M: Study

March 19, 2010

The number of mobile Web users increased by 4 percent to 69.6 million in the United States in January, according to Millennial Media’s SMART report.

Waffle House SMS campaign aims to drive in-store traffic

March 19, 2010

Waffle House has launched an SMS campaign to help consumers find locations nearby and ultimately drive sales.

HSN extends mobile shopping app to Android devices - Mobile Commerce Daily

March 19, 2010

Mobile Commerce Daily today - HSN extends mobile shopping app to Android devices; Nuance expands payment offering to drive down costs.

Wireless shoppers are heavy searchers: Google

March 19, 2010

Wireless carriers, retailers and manufacturers need to have a strong voice in the marketplace and promote phone features in order to increase their online campaign clicks, per Google Inc.

Ad:tech San Francisco launches Mobile Marketing Master track

March 19, 2010

Ad:tech San Francisco this year decided to go with a different twist on mobile content: anointing a Mobile Marketing Master to lead a two-hour track April 21 instead of the stereotypical daylong event.

What effect will the FCC broadband plan have on mobile marketing?

March 18, 2010

The FCC has submitted its National Broadband Plan to Congress and the ambitious agenda holds quite some promise for mobile marketing and commerce.

United Airlines expands mobile offerings in time for spring break travel

March 18, 2010

Just in time for the start of the busy spring break travel season, United Airlines has introduced mobile check-in and mobile boarding passes.

Mobile Marketer's Mobile Outlook 2010

February 12, 2010

As Mobile Marketer's Mobile 2010 proves, marketers are integrating mobile into their multichannel plans. Yet another bright year for mobile marketing, media and commerce.