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Mobile, social video platforms proliferate, challenging marketers

May 24, 2013

Mobile and social videos have grabbed the attention of both consumers and brands. As the number of platforms continues to grow though, it is becoming less clear where marketers should place their bets.

52pc of consumers used a mobile device when booking travel in the last 90 days

May 24, 2013

Growing use of smartphones and tablets is influencing travel research and purchases, with 52 percent of consumers having used a mobile device to book travel in the last 90 days compared to 48 percent on a laptop, according to a new report from JiWire.

Del Monte leverages mobile for summer food inspiration

May 24, 2013

Del Monte is doling out information and ideas this summer through a mobile application and desktop site to help moms looking for quick recipe help.

Hebrew National mobile ad takeover helps build brand awareness

May 24, 2013

Hebrew National is using mobile advertising to drive brand awareness, giving consumers grilling tips and steering them into the nearest store to purchase its products.

7-Eleven leverages app to deliver exclusive offers all summer - Mobile Commerce Daily

May 24, 2013

Mobile Commerce Daily today - 7-Eleven leverages app to deliver exclusive offers all summer; Mobile influences 45pc of in-store purchases: report.

Stouffer’s promotes products in meal-planning app as easy alternatives

May 24, 2013

Frozen food brand Stouffer’s is providing meal-time recommendations in several areas of the Food on the Table mobile application to promote its products to users.

Ferragamo engages New Yorkers via window QR code - Luxury Daily

May 24, 2013

Luxury Daily today - Ferragamo engages New Yorkers via window QR code; Luxury retailers lack brand awareness in China.

Have a safe, relaxing Memorial Day weekend

May 24, 2013

Mobile Marketer will not publish on Monday, May 27, in observance of Memorial Day. Thanks to all veterans for your service to our country.