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Facebook must monetize mobile or risk shrinking revenues

February 3, 2012

While Facebook sees mobile as critical to its future growth, the growing number of people accessing the social network via mobile devices could negatively impact its advertising revenue unless it is able to begin monetizing its mobile usage.

Webinar on Feb. 23: Holiday Mobile Marketing: Lessons Learned for Future Holiday Efforts

February 3, 2012

Register for this free, hour-long webinar Feb. 23 discussing mobile's performance over the holidays, brands that got it right, lessons learned and best practice for 2012. Panelists from Michaels Stores, Dell, USA Today and sponsor Kony.

56pc of smartphone owners plan to use device during the Super Bowl: IAB

February 3, 2012

Fifty-six percent of smartphone owners said they planned to use their device while watching the Super Bowl XLVI, according to a new report from IAB.

Esquire enhances editorial content with mobile bar codes

February 3, 2012

Hearst Corp.’s Esquire magazine has tapped mobile bar codes to bring the cover of its February issue to life.

Papa John’s Kindle Fire app takes device’s capabilities beyond content consumption - Mobile Commerce Daily

February 3, 2012

Mobile Commerce Daily today - Papa John’s Kindle Fire app takes device’s capabilities beyond content consumption; JetBlue ramps up mobile offerings with iPhone app, refreshed mobile site.

Grammy Awards mobile app lets users create, share musical experiences

February 3, 2012

The marketing campaign for the upcoming Grammy Awards includes a new mobile application that enables music fans to create and share their own visual musical experiences based on their favorite songs and photos.

Swarovski promotes lifestyle through location-based holiday site - Luxury Daily

February 3, 2012

Luxury Daily today - Swarovski promotes lifestyle through location-based holiday site; What 2011 earnings say about the 2012 luxury shopper.

Where the marketing dollars are heading in 2012

February 3, 2012

By Martin Hayward

Print media is said to represent only 8 percent of consumer time, but accounts for 27 percent of ad spending. Mobile also represents 8 percent of consumer time, but only 0.5 percent of ad spending.