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Sears exec: WAP, SMS drive transactions

July 10, 2009

NEW YORK - Retail giant Sears understands that its customer base is increasingly mobile and the company is making major strides in mobile commerce with its Sears2Go service.

Days Inn finds SMS is key to CRM strategy

July 10, 2009

NEW YORK � A senior executive from the Wyndham hotel chain revealed the mobile commerce test strategy for its Days Inn brand, using mobile for customer relationship management and to increase revenue.

Add mobile component to catalogs, DRTV, ecommerce: panel

July 10, 2009

NEW YORK - Mobile�s biggest advantage is that it gives legs to other channels such as catalog, retail store, direct response television and ecommerce, according to a panel at Mobile Commerce Spotlight.

Webinar: Maxim mobile pay-per-click campaign works for Pontiac, Spanish Anywhere

July 10, 2009

How did men's magazine Maxim set up a successful pay-per-click mobile campaign for Pontiac and Spanish Anywhere? Register now and get the inside scoop in Mobile Marketer�s webinar July 15.

Mobile coupons: ideal tool for consumer acquisition, retention

July 10, 2009

NEW YORK � Mobile coupons are proving to be the ideal customer acquisition and retention tool, according to a panel at Mobile Commerce Spotlight, co-hosted by Mobile Marketer and the DMA.

How to create and deploy a mobile commerce site

July 10, 2009

NEW YORK - Marketers must acknowledge the different mobile phones, screen sizes, operating systems and browsers to create a mobile site that enables not just easy searching and shopping, but also transactions.

Panel discusses mobile commerce basics: Mobile Commerce Spotlight

July 10, 2009

NEW YORK � A conference filled with marketers breathed a sigh of relief after learning that industry experts agree that the essential elements of mobile commerce are already in the DM arsenal.

The right approach to mobile coupon delivery methods

July 10, 2009

By Anita Bajaj NewtonMobile coupons represent tremendous promise for marketers who want to acquire and retain customers. However, marketers must pick the right approach or the results will be anticlimactic at best.