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Yamaha WaterCraft discloses mobile strategy

February 9, 2010

After launching a sweepstakes that caused a 400-plus percent increase in consumers signing up for its SMS alerts program, Yamaha Watercraft is back at work on mobile initiatives.

Cars.com Super Bowl ad generates 6,500 app downloads in 1 day

February 9, 2010

Cars.com ran an ad on CBS during the Super Bowl that drove 6,500 downloads of its recently launched mobile application in a single day.

Target expands mobile commerce presence with gift cards - Mobile Commerce Daily

February 9, 2010

Today in Mobile Commerce Daily: Target expands mobile commerce presence with gift cards; Levi’s Dockers mobile presence increases brand exposure; Teen Vogue launches shopping app to drive consumers in-store.

ChaCha receives more than 1M mobile questions Super Bowl Sunday

February 9, 2010

ChaCha, the free answer service, saw more than a million mobile user questions Super Bowl Sunday, proving the power that SMS has in reaching young adults.

Luxury watchmaker Linde Werdelin launches ski guide app

February 9, 2010

Luxury sports watchmaker Linde Werdelin tapped digital agency Jigsaw to design, build and deliver a branded Ski Guide application for the iPhone and iPod touch.

News Over Wireless taps mOcean Mobile for local ad serving

February 9, 2010

Capitol Broadcasting Company’s News Over Wireless has selected mOcean Mobile to power local advertising, improving News Over Wireless’ ability to serve locally sold mobile ads across its network.

Advertisers get failing grade for mobile marketing during Super Bowl broadcast

February 9, 2010

By Jeff Hasen

Clearly, the mobile industry has to work harder to convince the world’s biggest brands and agencies to add mobile components while reaching the world’s biggest audience.

Google exec to keynote Mobile Marketing Day March 4 in New York

February 8, 2010

Due to snow conditions the 2nd Mobile Marketing Day in New York, hosted by Mobile Marketer and the Direct Marketing Association, has been postponed to Thursday, March 4.